Contribution to "Encyclopédie de la stratégie" 2014
Denis, J.P. ; Corbel, P. et Lavoisier, L.M. « Information et communication » in F. Tannery, J.P. Denis, T. Hafsi et A.C. Martinet, Encyclopédie de la stratégie, Vuibert, mai 2014, p.691-699
Summary:
The purpose of this entry is to highlight the importance of the current transformations in the field of information and communication due to the acceleration of the spreading of information and the resulting loss of control by companies.
The essential ideas of this entry are summerized in the following video (in French) produced by Xerfi Canal.